Marketing Automation
- Database and List Management & Data search filter for Existing, Prospect & New, and Suspect Clients with defined filed as per job role, industry, existing, new, city & authorization.
- Email Management: Create Manage, send, and store e-mail campaigns, flexibility of importing & exporting email ids.
- Campaign & Event Management Overall marketing budget & fund approval
- Marketing/Campaign Activity request form for all sales & approval Monthly/Quarterly/Yearly
- Event Calendar & notice alert both for internal & external (select target records for the campaign)
- New campaign costing estimate, Activity Goal, ROI, activity target & execution activity submission & approval
- e-invite attachment, & Participant confirmation’s reply mail for specific seminar, Thanking mail to attendees.
- Activity Cost Vs return of investment analysis & report summary based on concern Sales Manager.
- Campaign/Event report generation (event summary, ROI, Nos. of participants attended, agenda, follow up plan etc.) including attachment option for submitting detailed feedback.
- Claim process & status of Event, Sponsor
- Marketing lead tracking, feedback generated through Campaign as per Product wise, account manager or authorization wise.
- Promo SMS Alert & event confirmation to clients on their mobile after registration
- Event Impress fund & advance, settlement
- Vendor Management regarding Printing, hotel venue, A/V, Gift Vendors, POS, Website, database contact & prior conversation record of them
- Website content tracking & automatic reply to viewers & traffic
- Website (enquiry & feedback) data automatically goes to data bank
- Social Media marketing/ sharing widget (Google group, LinkedIn, yellow pages, online community, Facebook etc. sharing icon in all outbound/inbound emails